We want people to feel comfortable and at home with us, so we avoid formal or stuffy language. We use a conversational and playful tone, both in our interpersonal interactions and in our written communication. We love infusing our brand with humor, but we know when it’s appropriate to crack a joke and when it’s best to be sincere instead.

We know that we provide amazing food and the opportunity for connection for our patrons—but we don’t take ourselves too seriously. We give people permission to play with their food.

Behind each message about our brand is a legacy of positive relationships, authentic cooking and a yearning for home. We want people to feel nostalgic and fulfilled when they interact with our brand because they feel the heart behind it and understand the depth of feeling that powers us. Our storytelling and dedication to authenticity are the foundation of our sentimental tone.

We aim to make a connection with everyone who interacts with Tacos & Tequila, and we do so by using highly intentional messages. The effort we put into these messages adds value to our patrons' lives and lets them know that we’re paying close attention and taking their feedback seriously. From calling people by name to leaving kind comments on photos and reviews, we go out of our way to make people feel like valued members of the Tacos & Tequila family.