What is brand?
Brand is an experience.
It elicits values and emotions, which drive consumers to take action.
Our brand is the experience that we give to our guests.
Each shift is an opportunity to create memorable guest experiences where our guests feel cared for and leave feeling connected to us.
This is how we do hospitality.
We want to give an experience where guests feel like they’re “at home.”
We do this by leading with service, innovation, and excellence.
It takes all of us on our team to give our guests the experience of “being at home.”